The two main choices of file type you will use for exporting images for the web are jpeg and gif.
A rule-of-thumb is that if your image (or the slice you wish to export) contains large areas of blocky solid colours then gif is usually the best choice. If your image (and most of ours does) contains fine gradients or photo realistic elements then jpeg is usually the best choice.
We are not going to spend too long considering the optimization settings for each slice of our image. We are going to set them all to jpeg and choose a high quality setting.
